541 Tonics
Direct-to-consumer storefront and brand identity for a two-SKU beard tonic line.
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Project 541 Tonics
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Discipline Brand + Web Development
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Year 2026
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Detail 01 Every ingredient.
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Detail 02 Headline and CTA.
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Detail 03 A named review.
What we built
541 Tonics sells two beard tonics, Classic and Modern. We built the brand identity and the online store.
The home page leads with the headline "Handcrafted beard tonics built for the man who takes care." It shows the two tonics in The Collection with their pricing, an ingredients section that names each one (jojoba, argan, sweet almond, and essential oils), and a section for customer reviews. Online checkout is built in.
The store is live at 541tonics.com.
Role: Strategy, Design, Build, Ship