AMPLIFYR
A brand design concept for a music-analytics product for independent artists: logo system, color system, and campaign photography.
Project AMPLIFYR
Discipline Brand
Year 2025
Detail 01 Logo guidelines.
Detail 02 The color system.
Detail 03 A performer, mic.
Detail 04 A crowd photo.
Streaming and social platforms hand an independent artist plenty of data: play counts, engagement, playlist adds. What they don't hand over is a read on what any of it means for the next release. The numbers arrive as a dashboard to decode on your own time, built for a platform's own reporting needs first and an artist's decisions second, if at all.
What exists today
AMPLIFYR is a brand design concept for a music-analytics product. The brand system is built: logo guidelines with numbered sections covering the primary and secondary logos, clear space, minimum size, and approved backgrounds, three logo lockups, a full color system, and three campaign photographs carrying the line "Signal not noise."
The idea the brand stands on is that an artist should get an answer from their own data, not another dashboard to decode.
Where it stands
The brand and product direction are set.
Role: Strategy, Design